The city that never sleeps, New York City is where culture meets creativity.

From the creation of Kith and having a milkshake named “The Fiegster” after him to becoming the creative director of the Knicks, Ronnie Fieg is a multidisciplinary designer that encompasses the multifaceted layers of New York City.

Born and raised in Queens, Ronnie Fieg has been involved in the footwear industry since becoming a stock boy at New York-based franchise David Z. Fieg founded Kith in 2011, a multifunctional lifestyle brand, ranging from Kith’s own in-house label to a curated selection of apparel and footwear. In 2015, the Kith Treats cereal bar opened within Kith retail stores and the “The Fiegster” milkshake was introduced to shoppers.

Kith and Kith Treats at Hirshleifers, New York

Since the New York launch, Kith has grown globally with stores in Miami, Hawaii, Paris, London, and Tokyo. The brand and Ronnie Fieg gained international recognition and as a huge New York Knicks fan, Fieg was recently named as the NBA team’s first creative director.

The 2022-2023 City Edition Uniform and new court, designed by Ronnie Fieg.

The name Damany Weir might not be as well known as Ronnie Fieg but the founder of Flight Club just merged with online sneaker marketplace GOAT, for a $60 million investment.

Flight Club is a revolutionary sneaker retail store that started in the heart of NYC, known for the rarest exclusive and collectible sneakers. However, it is more than just a retail store it has become a mecca for the sneakerhead community looking for authentic and rare shoes.

In 2022, the global sneakers market revenue was valued at approximately $72.7 billion with leading marketplace GOAT Group valued at $3.7 billion.

Since 1994, the streetwear brand Supreme founded by James Jebbia continues to set streetwear trends. At the heart of New York skate culture, Jebbia who is originally from England, UK, opened a skate shop on Lafayette Street in New York City.

The exclusivity and limited supply of Supreme products create a lucrative re-selling market. The classic Supreme Red Box Logo Tee which originally costs $30 in store can be sold for over $900 dollars on StockX.

James Jebbia brand strategy focuses on fabric quality and the power of collaboration. Supreme is known for high-end collaborations, staple collections are with The North Face, Timberlands, Levi’s, and Louis Vuitton.

This weekend professional athletes took over New York City for the NYC Grand Prix. This article cover features high jump stars: sisters Vashti and Grace Cunningham and Jelena Rowe.

Vashti Cunningham, is known as track and field’s most stylish athlete, having walked and modeled for Off-White and Nike. Her look includes rare vintage pieces that are part of her unique style.

We are also a huge fan of Jelena Rowe’s red hair, boots, and mini skirt.

On race day, Noah Lyles teamed up with stylist and Adidas NYC culture captain, Kwasi Kessie to enter the stadium in Who Decides War felt sweater and jeans, paired with New York staple yellow Timberlands.